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Winners of HMA Hotel Marketing Awards announced

March 29th 2017

Recognising Great Marketing & Great Marketers: winners of the Hotel Marketing Association Hotel Marketing Awards were announced at the W Hotel, London yesterday (28th March 2017).


Best Fully Integrated Marketing Campaign was won by Hilton Worldwide for Stop Clicking Around, with judges admiring the campaign for challenging the OTA's.


The shortlist for Best Partnership Marketing Campaign featured ME London Hotel, Park Inn by Radisson / Carlson Rezidor and The May Fair Hotel, with Park Inn winning for Trolls on the Loose. Judges loved the alignment of brand values between both parties and felt it will produce longevity of brand loyalty because of its amazing engagement with children.


The shortlist for Best Website & SEO Marketing included Rockliffe Hall Hotel, Salthouse Harbour Hotel and YOTEL. Salthouse Harbour  Hotel was the winner, with judges praising them for embracing their location and delivering compelling content with a great SEO structure behind their website.


Best Use of Social Media in Marketing produced a shortlist of Feversham Arms Hotel, IHG Hotel Indigo and Rockliffe hall Hotel.  The Feversham Arms Hotel was the winner. The judges felt that they did an excellent job of humanising their social media by bringing their team to the forefront of the business.


One of this year's new categories is Most Creative Activity by a Marketing or PR Agency. This was a fiercely contested category, producing a shortlist of Beattie Communications 'The Mummymoon' for Redefine BDL, Greenlight Digital 'Through the Lens' for Millennium Hotels and Law Creative 'Advent Campaign' for IHG Rewards Club. The winner was Beattie Communications, as judges considered their creative approach the best, as well as being well executed & supporting a wider Content Marketing strategy.


The Young Marketer of the Year shortlist was Tom Driscoll of Gough Hotels, Patrick Farrell of TheWellesley and Jessica Fassler of Double Tree by Hilton, Edinburgh. Tom was announced winner, with judges praising him for his understanding and implementation of the full array of marketing weaponry available to him.


And finally, the first ever Young Agency Marketer of the Year produced a shortlist of Fernando Carvalho of Marriott Digital Services, Harry Fielder of Umi Digital and Laura Wheatley of Journey. Harry Fielder was announced winner for achieving so much at a relatively young age and being so passionate about his ongoing personal development.


Written by Pamela Carvell, HMA President, March 2017.